Sunday, December 29, 2019

H.H. Holmes Biography

Dr. Henry Howard Holmes, also known as H.H. Holmes, was one of the nineteenth centurys most prolific serial killers. His victims, numbering anywhere from the dozens to over 200, were killed in his property, the Worlds Fair Hotel, which came to be called Holmes Murder Castle. Fast Facts: H.H. Holmes Full Name:  Herman Webster MudgettAlso Known As: Dr. Henry Howard Holmes, H.H. Holmes, Alexander Bond, Henry Gordon, O.C. Pratt, and othersBorn:  May 16, 1861 in Gilmanton, New HampshireDied:  May 7, 1896 in Philadelphia, PennsylvaniaKnown For:  One of Americas first documented serial killers. Confessed to murdering 27 people in his Murder Castle, although only nine were ever confirmed. Early Years Born Herman Webster Mudgett in 1861, Holmes was the son of an old New England family, descended from early British settlers. His parents were devout Methodists. After graduating high school at age 16, Holmes took up teaching as an occupation, working in towns near his native Gilmanton, New Hampshire. He enrolled at the University of Vermont, but soon grew bored and dropped out. The following year, he went to medical school and worked in the anatomy lab at the University of Michigan, completing the program in three years. While attending school, Holmes supplemented his income by using cadavers to perpetrate insurance scams. During this time he was briefly married to Clara Lovering, but their relationship was violent, and she left him in Michigan and returned to New Hampshire with their son Robert. Holmes moved to New York State, and whispers began to spread that hed been seen with a child who was later reported missing. He relocated to Philadelphia to work in a pharmacy, and rumors surfaced that a child had died after taking medication Holmes had blended. He then fled to Chicago, changing his name from Herman Webster Mudgett to Herman Henry Holmes. In 1886, he married Myrta Belknap, but never bothered to get a divorce from Clara. Eight years later, in 1894, Holmes went to Denver and married Georgiana Yoke, without divorcing Myrta first. The Worlds Fair Hotel The Worlds Fair Hotel was also known as Holmes murder castle.. Chicago History Museum / Getty Images In Chicago, Holmes took a job in a drugstore that he eventually ended up purchasing. He then bought an empty lot across the street, and planned the construction of a two-story building which would include retail space on the ground floor and apartments above. Construction began in 1887. After a year of work, Holmes hadnt paid the architects or steel suppliers, so they took him to court. Construction resumed, and by 1892, Chicago was preparing for the Worlds Columbian Exposition. The Exposition, commonly called the 1893 Worlds Fair, would bring plenty of visitors to the city, so Holmes decided to add a third floor to his building and turn it into a hotel. The building, which he named the Worlds Fair Hotel, was never completed, and Holmes continued his history of running insurance scams and defaulting on bills. He worked in his drugstore while the building was being constructed, and it is believed that his first victim was his mistress, Julia Smythe, who worked at the jewelry counter. Smythe was married; she and her husband lived in an apartment upstairs. Smythe and her daughter disappeared in December 1891 and their bodies were never found; Holmes later claimed she died following a botched abortion. Two other women who worked in the building, Emeline Cigrande and Edna Van Tassel, also disappeared over the next couple of years. Holmes persuaded an actress named Minnie Williams to sign the deed to her Texas property over to him, using the alias Alexander Bond. The two of them began living together, and Williams sister Nannie came to visit in July 1893; both sisters vanished and were never seen again. With insurance investigators closing in, suspecting Holmes of numerous fraudulent claims, he left Chicago and went to the Texas property he had conned from Williams. Once in Fort Worth, he attempted to replicate the building of his Chicago hotel, and continued to swindle investors, construction crews, and suppliers. He was finally arrested in 1894. While in jail, Holmes struck up a friendship with Marion Hedgepeth, known as The Debonair Bandit. Holmes planned to collect an insurance payout by faking his own death, and offered Hedgepeth $500 for the name of a lawyer who could be trusted to process the fraudulent paperwork. Hedgepeth later told investigators about Holmes insurance fraud scheme. Once back in Philadelphia, Holmes killed a carpenter named Benjamin Pitezel and filed the claim on himself, using Pitezels corpse. Shortly afterwards, he killed Pitezels daughters and buried them in the basement of his Toronto home. A detective investigating the case discovered the childrens decomposing bodies, leading police back to Chicago, where they closed in on Holmes. Investigation, Trial, and Conviction Marion Hedgepeth, the Debonair Bandit, tipped police off to Holmes whereabouts. Bettmann / Getty Images When Chicago police searched Holmes hotel, historians say they discovered, soundproof rooms, secret passages and a disorienting maze of hallways and staircases. The rooms were also outfitted with trapdoors over chutes that dropped Holmes’ unsuspecting victims to the building’s basement. Holmes was arrested for the murder of Pitezel and his children, and sentenced to death. Before his execution, he confessed to the murders of 27 people; that number has been disputed because several of the people he claimed to have killed were still alive. At one point, he claimed to have been possessed by Satan. While he was in prison, his hotel mysteriously caught fire and burned to the ground. In May 1896, Holmes was hanged. Over a hundred years after his death, rumors spread that Holmes had faked his execution, and his body was exhumed in 2017 for testing. Dental records determined that it was in fact Holmes in the grave. Sources Editors, History.com. â€Å"Murder Castle.†Ã‚  History.com, AE Television Networks, 13 July 2017, www.history.com/topics/crime/murder-castle.Hirschlag, Allison. â€Å"9 Things You Didnt Know About Americas First Serial Killer, H.H. Holmes.†Ã‚  Mental Floss, 16 May 2017, mentalfloss.com/article/72642/9-things-you-didnt-know-about-americas-first-serial-killer-hh-holmes.Larson, Erik.  The Devil in the White City - Murder, Magic, and Madness at the Fair That Changed America. Vintage Books, 2004.Pawlak, Debra. â€Å"American Gothic: The Strange Life of H.H. Holmes.†Ã‚  The Mediadrome - History - American Gothic: H.H. Holmes, web.archive.org/web/20080611011945/http://www.themediadrome.com/content/articles/history_articles/holmes.htm.

Friday, December 20, 2019

Case Study Hy Dairies, Ltd Essay - 811 Words

Case Study Hy Dairies, Ltd. 1. What symptoms exist to suggest that something has gone wrong? The sales volume and market share of Hy Dairies’ gourmet ice cream brand had picked up significantly over the past two quarters compared with the previous year. As the vice president of marketing at Hy Dairies, Syd Gilman credited this achievement to Rochelle Beauport, the assistant brand manager at the time, and decided to reward her with a newly vacated post of marketing research coordinator. Based on his own career experience, Gilman was very much convinced that the marketing research coordinator job would provide Beauport with greater career potential with Hy Dairies. However Rochelle Beauport, being one of the top women and few visible†¦show more content†¦While Beauport, whose previous employer clearly discriminated against women in work and tended to place women in technical support positions after a brief term in lower brand management jobs, misperceived that Hy Dairies or even the whole industry would be just the same. In this case both Gilman and Beauport ma de similar mistakes by narrowly categorizing, homogenizing, and perceiving others into a certain group which is either similar or opposite to their own social identity. Besides the above mentioned social identity and stereotyping problem, we may also see some other perceptual errors given in the case, such as false-consensus effect. It is the tendency for people to project their way of thinking onto other people, or assume that everyone else thinks the same way they do. Gilman apparently overestimated the extent to which Beauport had beliefs and characteristics similar to his own. 3. What actions should the organization take to correct these problems? Although we can’t bypass the perceptual process, but we should make every attempt and find ways to minimize perceptual biases and distortions. This case suggests that education and awareness about how stereotyping works as well as meaningful interaction can effectively decrease the negative impact of perceptual errors. Actions thatShow MoreRelatedHys Dairies Case Study Essay1094 Words   |  5 Pages| Case Study 3.1 | Hy Dairies, Ltd. | | Rochelle Beauport, Assistant Brand Manager at Hy Dairies, is a member of a visible minority group. She enjoys her position with the company as she finds it both challenging and it has the ability to directly impact the company’s profitability. During her most recent annual performance review, Beauport was offered a new position as a Market Research Co-ordinator. This position is a lateral move. Syd Gilman, the Vice President of Marketing, is offeringRead MoreTaxation and Income Statutory Income16735 Words   |  67 PagesCopper Syndicate Ltd v Harris (Surveyor of Taxes) (1904) 5 TC 159; Commr of Taxation v Myer Emporium Ltd (1987) 163 CLR 199; 87 ATC 4363. 3Mere gifts : This proposition is grounded in Hayes v FCT (1956): a voluntary payment from A to B prima facie is not income; but that presumption will not apply when the payment is in substance a product of services 4.Proceeds of gambling and windfall gains : Punting: Martin’s case, a ‘keen punter†™ not carrying on a business as might be the case with an owner/breederRead MoreI Love Reading Essay69689 Words   |  279 PagesGovernment of India b i n n o v a i c u l t u r w u s i n e s f E N T R E P R E N E UR S H I P m n a d c a t i o n u o n P l o y m e n t l t h e v i r o n m e n t n a n c e A Study by National Knowledge Commission Entrepreneurship in India National Knowledge Commission 2008  ©National Knowledge Commission, 2008 This report has been prepared by Amlanjyoti Goswami, Namita Dalmia and Megha Pradhan with support and guidance from Dr. Ashok Kolaskar and Mr. Sunil Bahri. Table

Thursday, December 12, 2019

Promotional Campaign for Samsung Gear

Question: Discuss about thePromotional Campaign for Samsung Gear. Answer: Introduction Samsung Gear is the first network connected watch which enables the user to make and receive calls, checks SMS, emails and updates when the phone is far away from the user. The user can do the other things anywhere without missing an important call or update. The Samsung Gear is the next big thing to stay connected. It is a smart watch released as an Android-based device. Now it has replaced the operating system with Tizen from May 2014 (www.samsung.com/au, 2016). Today, marketers have various choices about how and where to advertise their goods and services. Apart from traditional approach like direct marketing, print advertising, marketers have mobile marketing, email marketing; web based marketing, social media like Facebook, Twitter, YouTube, Instagram, Pinterest, etc. Many companies have learned the tough way like traditional print advertising which does not work at all on social media sites and vice versa. To create a successful integrated marketing campaign, marketers cannot depend on one formula. Various steps have to be adopted by the companies and marketers to increase viewership (eriĆ¡, Gil-Saura Ruiz-Molina, (2014). Integrated Marketing Communication is the theory where a business combines and organizes their link channel to provide clear and consistent information about their company. Integrated Marketing Communication is a combination of various advertising tools to bring clarity, consistency, and maximum communication effect (Morrison, 2016). Literature Review The concept of communication integration was introduced in 1930. During this period, sales representative used started working with the advertising team. In 1966, various scholars recommended a combination of the promotional device to maintain teamwork. Various mergers took place in the late 1970s and 1980 in the advertising industry to enable one-stop service to the customers. In 1990, Integrated Marketing Communication became the theoretical marketing issue. According to few scholars, Integrated Marketing Communication deals with the combination among the realm of marketing' and Integrated Communication goes above advertising to add contact fields such as corporate design, public relations, and office communications. Integrated Marketing Communication is an integrated use of advertising methods to get clarity, consistency, and high communication impact. Integrated Marketing Communication has come up as an action to gain competing edge. To develop as a promising brand, the company should deliver prepared messages to its clients and prospects send through the current marketing communication mix like public relations, advertising, personal selling, sponsorship and sales promotion. Various communication activities are unplanned and determine attitude and behavior of a customer. The activities are word-of-mouth or interpersonal communication, intrapersonal communication and intermediary communication. Any good or bad news being spread by group media or employees or any other can influence customers perception of a company (Blakeman, 2014). To maintain consistency in message, the company should control product messages like durability, pricing, features, distribution network, performance, conformance, reliability, quality, and style. The product is the initial element of the marketing mix and creates a basis of contact decision. To maximize the impact of communication, the company should check customer expectation's consistency with its service messages. Service messages are originated from contact with the company's employee. The employees should be competent enough to meet the expectations of the consumer. The service quality is decided by the quality of staff members (Luxton, Reid Mavondo, 2015). Market Segmentation During IMC Campaign Demographic Age- People belonging to all age groups use a mobile phone these days. All the young generation, middle-aged people, senior citizens are targeted for Integrated Marketing Communication campaign. Occupation- People from every occupation like Students, employees, businessman, homemakers, celebrities, etc., are targeted for this product. Income- Lower Middle, Middle Class, Upper Middle class and Upper-class people are targeted for Samsung Gears. Gender- Both Male and female are targeted to wear this gear. Psychographic Lifestyle- Aspirers, strugglers, succeeders, explorer are all focused upon to use the equipment. User Related All Samsung User are mostly targeted for buying Samsung Gear. Age Above 15 years Gender Male and Female Education Secondary school students and above Occupation Students, Businessman, Employee, Homemaker, Income Class Lower Middle, Middle Class, Upper Middle class and Upper class people are targeted for Samsung Gears Lifestyle Aspirers, strugglers, succeeders, explorer Product User Samsung Integrated Marketing Communication does not only boost sales and profit but increases brand loyalty, brand equity, saves cost and raise the competition bar. 72 percent people favor integrated marketing approach. A successful campaign delivers messages best suited for their clients. There are various benefits of integrated marketing campaign. A long-term planning leads to a long term success. Running a marketing campaign is a long term commitment which will bring rewards. 86 percent marketing professionals agree that multiple channels under one integrated marketing strategy are essential to achieving long-term success (Young, 2014). A long-term nature of the campaign helps in creating brand equity and identity to make trust. When it is about marketing and advertising, customers become skeptical. By maintaining a consistent relationship with the client, a trust starts building. Well trusted brands achieve significant and loyal clients and are engaged in various activities. Marketing professionals consider clarity in messages a crucial element for customer engagement. If marketing emails are not sent correctly, it becomes difficult for the customers to understand the message. Customers will have a much clearer view if the campaign spreads a clear and unified message and the customers will react according to the brand. This element defines who the organization is and what do they do. Integrating the campaign will be more efficient. Using a variety of channels to communicate consistently will make the message more powerful. The increase in efficiency and cost-cutting will lead to increase in the revenue. Once the co mpany decides a central message to be initiated among various channels, the campaign will be less complicated to handle. The messages should be utilized and cut down planning, meetings, and resources. Photography, content, and graphics are costly for any organization (Naeem, Bilal Naz, 2013). Marketing Communication Objectives Brand Awareness The brand awareness among the target market can be created through Direct Marketing, Public Relations, from September onwards about Samsungs efforts of producing its smartwatch. When a company enters the competition, there are two methods to encourage growth: Intensive advertising campaign and product offerings. Samsung introduced smartwatch gear in its leading technology display all over the world. The capacity of brand building workout was not hiden. Samsung is inclined towards marketing and brand enhancing strategy by creating attention of its name and putting an enormous amount of cash in the million dollar campaign. Customer Attitude Samsung signed various celebrities, sportsmen, so as to influence the position of the client to buy the smartwatch gear. For instance, if a star is busy with a movie or an ad shoot, they can instantly reply to the messages on their smartwatch since they cannot carry phones everywhere. This type of advertisement campaign helped Samsung to change their buying behavior of Samsung smartwatch gear (Mihart, 2012). Innovation Samsung has supported many sports game including Olympics showcasing their products everyday during the Olympics. There are companies which portray their product without maintaining their quality and lowering the price. However, Samsung is an exception. It not only focuses on advertisement campaigns but also keep on producing innovative products like Samsung smartwatch gear. It has positioned itself by becoming a leader in the market through innovation (Percy, 2014). IMC Budgeting and Use of Tools The objective of the Samsung is to target maximum audience of the media resources towards new and existing Samsung customer. Nowadays, smartphones are used by each and every age group. Samsung focuses on "Making a Better World" by utilizing a 30 second TV commercial and communicating their creative strategy. Budget allocated for the Integrated Marketing Communication campaign is $80,000 every year (Irdindia.in, 2106). Budget Allocation Media Tactics $ 30,000 Television Commercial $ 10,000 Billboards $ 6000 YouTube $ 4000 Twitter $ 10,000 Prizes $ 7000 Facebook Ads $ 7000 Newspaper Ads $6000 Radio Commercial Television Commercials Four 30 second television commercials will be aired highlighting qualities and specifications of the Samsung Smartwatch Gear. Target A will be two Music Channels, Target B- three Movie Channels, and Target C- 3 News channel. Billboard Billboards in highly congested areas within 25 miles of the store with Samsung logo, slogan and information will lead people to the store. YouTube Channel YouTube will showcase InStream ads and link to contest videos already posted on the Samsung YouTube channel. Twitter Create a hashtag such as #Samsunggear as a way to follow the conversation about the Samsung smartwatch should be imprinted on all media relating to the video contest and encourage participation to filmmaking enthusiasts and Samsung fans on Twitter. Prizes Eight gift vouchers will be provided worth $500 for the participants whose video were used and $6000 for the winner of the video for a trip to Queensland, Australia (Chitty et al., 2012). Facebook Banner Ads Facebook Banner Ads will be posted on the profile of the users who have liked the Samsung Page on Facebook (Castronovo Huang, 2012). Newspaper Ads Samsung gear advertisement will be printed in 3 different newspapers once a week covering the entire front page of the newspaper. Radio Commercial Radio commercial will be same as TV advertisement including only audio of 30 seconds (Parente Strausbaugh-Hutchinson, 2014). Three Styles of Creative Advertising Strategies Internet Marketing Samsung website can provide its website user to book promotional offers; regardless of what whether the customer received the offer via email or direct mail they should call a representative to book such offer. Members can also book their offers online. Members can use points to avail discount on the products. Social media provide more freedom to leverage Integrated Marketing Communication strategy to create awareness and increase preference for the goods and services. Tools like Facebook, Twitter, YouTube can be used to connect with the audience and other web based methods to broaden the reach and minimize the cost of contacting with the people (Shimp Andrews, 2012). Promotions By having a grand prize drawing by organizing a promotional show, Samsung can bring in profitable customer segments. Tie-ins with companies like Pepsico, BMW, etc., can bring high end customers. These promotions help the brand in exposure or else people will not be familiar with the new innovative product. Other oriental programs like cash back vouchers. During the promotional event, the customers can give their personal information to stay updated about the latest technology being introduced in the market. This data will help in tracking, targeting and promote the brand in the long term. These data can be used in future database marketing, enhance choosing of market segments and stipulate repeat purchase and enhance client relationship management (Belch Belch, 2016). Public Relations Another form of communication is Public Relations which is less controllable than other types of idea. Samsung can use public relations and publicity to highlight the features of Samsung gear. An active form of Public relation is press release on the innovation and allowing the press to access to this new product. This will increase more awareness of such change on magazines related to gadgets (Digitalscholarship.unlv.edu, 2016). Media Plan and Vehicle to Achieve Communication Objectives To decide which communication vehicle to be used, marketers need to understand not only various types of vehicle but also their pros cons and their features of all communication vehicles. All the vehicles are interactive by one-way or two-way communication vehicle. One way communication medium gives information and creates awareness about the service, features, and benefit of the product. One way communication channel are television, radio, newspaper, and magazine. Two-way communications are the final step of the purchase process because of its interactive nature. This leads to transaction letting the customer make the buying decision (Yeshin, 2012). Two-way communications provide benefits which are unavailable with one-way communication. The sender analyzes receiver's understanding and asks if the receiver understands what he is saying. Also, sender spends hours to explain the entire query of receiver. Two ways communication can be direct mail, personal selling, the web, email. An interactive interface is backed by three factors; multi-way which includes two or more protagonists, spontaneous whose response pop-ups quickly and incidental whose reply of one actor follows directly logically from the action of another. Interactive marketing is the communication between the consumer and front-line manager. Earlier interactive communication means personal selling, but after the inception of internet, communication has begun among consumer and staff through computer, instead of face-to-face communication. One communication mix tool that can be used for a successful IMC campaign of Samsung Smartwatch gear is advertising (Digitalscholarship.unlv.edu, 2016). Medium Pros and Cons Television Ads through television reach broad segmentation of national audience. It is an expensive tool where competition is tight with the other advertisers. Newspaper This media reaches out to the local audience and is cheaper. But the life of a newspaper is one day. Web A website is customizable and can be updated anytime. But the required target market should know how to find the website and must have internet access. Conclusion Integrated Marketing Communication Strategy increase the capability of the branding approach to use right message using a right medium to achieve organizational goals. IMC gives the power to deliver corporate branding delivering symbolic bottom line results. Business to business companies like Starbucks, Coca-Cola, Red Bull, etc., are the companies doing Integrated Marketing Communication right. The success of these companies gives evidence that Integrated Marketing Communication is a critical differentiator for success. Integrated Marketing Communication provides a significant and distinctive advantage for an organization in the form of financial report, and ability to compete at higher stages with the power Integrated Marketing Communication provides the company (Thorson Moore, 2013). References (2016). Digitalscholarship.unlv.edu.Retrieved 29 September 2016, from https://digitalscholarship.unlv.edu/cgi/viewcontent.cgi?article=1619context=thesesdissertations Belch, G. E., Belch, M. A. (2016). Evaluating the Effectiveness of Elements of Integrated Marketing Communications:A Review of Research.ISBN: 10 12-3869 Vol No 4 No 1 June 2016. Blakeman, R. (2014).Integrated marketing communication: creative strategy from idea to implementation. Rowman Littlefield. Castronovo, C., Huang, L. (2012).Social media in an alternative marketing communication model.Journal of Marketing Development and Competitiveness,6(1), 117. Chitty, W., Barker, N., Valos, M., Shimp, T. (2012).Integrated Marketing Communication, 3rd Asia Pacific ed.Cengage Learning Australia, Victoria. IRD India : Institute for Research and Development, India. (2016). Irdindia.in. Retrieved 29 September 2016, from https://www.irdindia.in Luxton, S., Reid, M., Mavondo, F. (2015).Integrated marketing communication capability and brand performance.Journal of Advertising,44(1), 37-46. Mihart, C. (2012). Impact of integrated marketing communication on consumer behaviour: Effects on consumer decision-making process.International Journal of Marketing Studies,4(2), 121. Morrison, T. (2016).Integrated Marketing Communications. Naeem, B., Bilal, M., Naz, U. (2013). Integrated marketing communication: a review paper.Interdisciplinary journal of contemporary research in business,5(5), 124-133. Parente, D., Strausbaugh-Hutchinson, K. (2014).Advertising campaign strategy: A guide to marketing communication plans. Cengage Learning. Percy, L. (2014).Strategic integrated marketing communications. Routledge. eriĆ¡, M., Gil-Saura, I., Ruiz-Molina, M. E. (2014). How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? Evidence from the hospitality industry.International Journal of Hospitality Management,39, 144-156. Shimp, T. A., Andrews, J. C. (2012).Advertising promotion and other aspects of integrated marketing communications. Cengage Learning. Thorson, E., Moore, J. (2013).Integrated communication: Synergy of persuasive voices. Psychology Press. Wearables | Gear Smartwatch | Samsung Australia.(2016). Samsung AU. Retrieved 29 September 2016, from https://www.samsung.com/au/consumer/mobile-phone/wearables/ Yeshin, T. (2012).Integrated marketing communications.Routledge. Young, A. (2014).Brand media strategy: Integrated communications planning in the digital era. Springer.